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Link Exchange Services

It is a method that is used to increase the website site visitors by exchanging links between websites. It is also called "reciprocal links". If the link is from a higher ranked website then it is really useful. Links can be included either as text link or as banner photos with links which have attention grabbing photos to draw the visitors. There are websites that offer link exchange on the basis of a certain payment, with a group of sites of their control for specific keywords. Other cause of problems in link exchange is the concern of getting a spam link in return.

The first step before opting for a link exchange is to find out the precise websites. First it is ideal to search the keywords that are relevant to the website. Next step would be finding the sites (with high PR and having relevant content) that provide reciprocal links.

It is important to find link partners with topics that are related to your website theme. Because-
  • Search engines give higher value to relevant links rather than irrelevant links, thus they will give a higher value to the site if it has relevant back links.
  • Links from topic-related websites coming from good neighborhood bring highly targeted visitor traffic from them and help increase the websites own credibility.
  • The link partners should be popular with search engines, have a high Google PR, good Alexa traffic rank and be ranked high by different search engines.